Forget everything you've heard about pitching.
This is different.

Are you an Woman Founder? choose your fts package here

The Flip the Script Program isn’t theory, fluff, or recycled advice. It’s a hands-on, self-paced course that gives you tools you can actually use—right away—to talk about your business with confidence and get the funding you deserve.

If you’re tired of wasting time on programs that don’t deliver, this one’s for you.

Are you an investor, organization or incubator/accelorator interested in learning more about the program? Join the waiting list

Learn what questions to expect from investors, and practice nailing them.

Learn how to control the narrative when talking 
about your business.

Access to AI-powered software to practice your skills and build confidence.

You will benefit most from this program if you are:

  • Required:
  • A woman or gender-diverse person.
  • Willing and able to spend around 1 hour per week on this program.
  • Nice-to-haves:
  • Well past the development and ideation stage, with solid numbers and a plan to grow your business.
  • Actively seeking financing, or preparing to do so within the next year.
  • Have sought financing in the past and either failed to secure it or did not receive enough to achieve your goal(s).

Tools you can use today to boost your business

Tired of programs that talk big but don’t deliver?

There are tons of programs out there—but you’re not looking for just another one. You want something practical. Something you can use right now to make a real difference in your business. That’s exactly what Flip the Script delivers.

Based in research- not fluff. 
This program is built on the work of Dana Kanze et al. It teaches a communication method that is proven to get more money from investors.

Built for entrepreneurs who aren’t named Brad.
FTS is built from the lived experiences of a diverse group of women. 
We designed this program for equity-deserving women.

CHOOSE YOUR FTS PACKAGE NOW
“For the first time since I've started this journey as an entrepreneur I finally have a support system and I can breathe.

I'm extremely grateful.”
Jennifer Haufler
Jennifer HauflerProducer, CMPA
“Everything about my business has changed, everything about ME has changed! Being a part of [the roundtable group] made the difference.”

Anu Luthra
Anu LuthraFounder & CEO, LUMEHRA
“[Flip the Script] would enable business owners to confidently handle the questions that we will be asked, especially in a male-dominated society.”

Kathleen Francis
Kathleen FrancisFounder & CEO, Dragonhart
"For me, this journey is also about growth—both for my business and myself - and the best part? I get to do it alongside a community that truly understands the challenges and the opportunities ahead…Here’s to challenging the status quo—one step at a time! 🚀✨”
Sonakshi Gandhi
"This program is so on point. I’ve done a lot of different programs, and I’ve never come across anything like this. I love the language, it’s so applicable. I’ve told so many people and they all want to know how do I get in? … Thank you for putting all those terms and terminology at my fingertips!"
Shevonne Chin
“I just wanted to let you know that my heart is full! Thank you so much for bringing us this great initiative. This 2-hour group session with fellow women founders was the positive energy I needed today. Looking forward to attending the upcoming roundtable sessions."
Hermine Mbondo
“Really happy we registered for this program - it is already helping us achieve a mindset shift 💛 This program is truly #oneofakind”
Mellissa Kuforiji
"I just started the summer cohort for Flip the Script and so far I'm impressed! Compared to other programs I have taken this one provides applicable skills I can use right away. AI-enabled simulation software really highlights what I need to work on. It is also building up my confidence because I have a better idea of the questions to expect and can be better prepared to answer them."
Mariama Taj
"The business funding landscape outside of grants and incentives is a topic I have been wanting to learn more about for some time. I am greatly appreciative of the opportunity to learn through a structured program. Thank you!"
Sarah Rose Megens
"SO I tried the simulator and I'm completely obsessed with it. This is an amazing tool. I can perfect my pitch while practicing. whoever invented this is genius."
Shevonne Chin

What if you could unlock the secret to raising money from investors?

CHOOSE YOUR FTS PACKAGE

Think of the last time you landed money to grow your business. Maybe it was from family, a line of credit, or a private investor.

Now add 60% more money1 to that.
That’s what Flip the Script teaches you how to do.

In Canada, women entrepreneurs own 31% of businesses2, but receive only 3% of venture capital3.

Research shows that the language investors use when talking to women entrepreneurs accounts for this disparity.

Luckily, there’s a communication style that’s proven to disrupt this pattern and get you more money.

1 Dana Kanze, PhD

2 Government of Canada

3 BetaKit

FTS IS A SELF-PACED ONLINE EDUCATION PROGRAM

Here’s what you get.

Take Control of the Conversation

Learn a communication style that’s proven to get you 60% more money from investors, while exploring the psychology of inherent bias.

AI-powered simulation software

Practice your new skills in a realistic, but low-risk environment using the VirtualSpeech software. Track your progress over time.

Learn. Connect. Get ready to shine.

Enjoy front-of-the-line access to powerhouse training and networking events made to boost your confidence, grow your circle, and get you investor-ready.

Control the Conversation course

($999 value)
Business Financing Fundamentals course

($799 value)
1 year membership to the Canadian Women’s Chamber of Commerce

($99 value)
Scholarships, benefits, and business service discounts


($48,000+ in savings)
Webinars and networking events

(Early bird access)

Start talking to investors in a way that’s proven to get you more money.

Tuesday Morning
Info Sessions

7am PT, 8am MT, 9am CT,
10am ET, 11am AT, 12pm NT

  • May 14
  • May 28
  • June 11
  • June 25 (Français)
  •  July 16 (Français)
  • July 23 (Français)
  • July 30
RSVP

Thursday Evening
Info Sessions

2pm PT, 3pm MT, 4pm CT,
5pm ET, 6pm AT, 7pm NT

  • May 16
  • May 30 (Français)
  • June 13
  • June 27
  • July 18
  • August 1 (Français)
RSVP

Info Sessions

Learn if Flip the Script is the right fit for you and your business. Register for an information session:

Thursday, August 15, 5pm ET

Tuesday, August 20, 10am ET

RSVP